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The Fundraising Four

The four giving personas that every charity needs to know about

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Giving to charity is driven by a complex mix of emotions and drivers. How can charities make sense of that?

In this report, you’ll learn about the behaviours, underlying motivations and demographic profile of each persona, and discover how you can use that insight to engage with each persona more effectively. Download to discover the four personas of fundraising:

  • Good Samaritans
  • High-Octane Heroes
  • Press-Ganged Pals 
  • Duty Calls